Star Stable Entertainment AB only collects personal information on a voluntary basis. If an on-line
visitor submits information to Star Stable Online, it will usually take the form of either:
(1) the purchase of goods or services though our on-line stores, (2) product or account registration,
or registration for on-line game participation, (3) eCards or Recruit-a-Friend e-mails, (4) warranty
registrations, (5) contest registrations, (6) a consumer complaint, (7) surveys, (8) customer
service or technical support, and/or (9) newsletters. Personal information collected may include
your name, home address, phone number and/or e-mail address. We do not require this information to
gain access to our websites, however, you will not be able to utilize certain products, services,
or features that require registration or receive materials such as newsletters unless such information is provided.
Visitors purchasing products or services will be required to provide additional information such as a
valid credit card number, expiration date, and shipping and billing addresses.
Actual credit card/payment data is not stored by Star Stable Entertainment AB but by our international
hosted payment solution providers that are regulated and conform to the high level of security to be
able to store information of this nature.
Please note that, depending on the Star Stable Entertainment AB website that you are visiting,
many of the activities listed above may not be available and, as such, personal information may not
What other types of information may we collect?
For some activities, we may ask you to create a username and password and/or to provide other
personal and non-personal information such as your age, date of birth, gender, and/or game and
platform preferences; and, we may combine such information with other personal and/or non-personal
information. In addition, your web browser or client software may transmit certain geographic
information or information regarding your computer (capabilities, game data processing, etc.) to
Star Stable Entertainment AB. Star Stable Entertainment AB may use this information to generate
aggregate statistics about our user community and may provide such information to advertisers and/or
our partners. In addition, Star Stable Entertainment AB may use such information for security, system
integrity (the prevention of hacking, cheats, etc.), or enforcement purposes. From time to time, we
may also post customer testimonials that contain personally identifiable information on Star Stable
Entertainment AB’s websites. However, we will obtain the customer’s consent to post these testimonials
How do we use your personal information?
The personal information you provide Star Stable Entertainment AB will allow us to fulfill your
product or service order; alert you of new products or services, features, or enhancements;
handle/route your customer service or technical support questions or issues; to send eCards or
“Recruit-a-Friend” emails; and/or notify you of upgrade opportunities, contests, promotions, or
special events and offers. Star Stable Entertainment AB may enhance or merge the personal
information collected at a Star Stable Entertainment’s website with data from third parties in
order to update your contact information, perform market analysis, or improve our products,
services, or systems. Star Stable Entertainment AB may also provide your personal information to
other companies or organizations that offer products or services that may be of interest to you.
In such cases, we will notify you that the information will be shared and provide you with an
opportunity to opt-out.
Lastly, we may use your personal information for internal marketing, profiling, or demographic
purposes, so we can adapt our products and services to better suit your needs. We do this to better
understand and serve our customers.
Please be advised that personal information submitted by individuals acting solely in a business
capacity (e.g., personal information contained in job applicant's resume) is not subject to the
What type of communications may I receive?
Special Offers and Updates
We will occasionally send you information on products, services, special deals, and promotions.
Out of respect for your privacy, we present the option not to receive these types of communications.
Please see the “Choice” section below.
We will send you strictly service-related announcements on rare occasions when it is necessary to
do so. For instance, if our service is temporarily suspended for maintenance, we might send you an
email. Generally, you may not opt-out of these communications, which are not promotional in nature.
Based upon the personally identifiable information you provide us, we will send you a welcoming
email to verify your username and password. We will also communicate with you in response to your
inquiries, to provide the services you request, and to manage your account.
Recruit a Friend/E-cards/Share Wish List
If you choose to use our recruit-a-friend, Share Wish List, or e-card features, we will ask you for
your friend’s name and email address. We will automatically send your friend a one-time email
inviting him or her to visit the website. Star Stable Entertainment AB does not store this
information and uses it for the sole purpose of sending this one-time email and to track the
success of our referral program.
Who is collecting your information?
When you are asked for information while on a Star Stable Entertainment AB's website, you are
sharing that information with Star Stable Entertainment AB, and its various affiliates unless
specifically stated otherwise. As a result of this sharing, you may receive communications from
any of Star Stable’s affiliates. From time to time, Star Stable Entertainment AB may use third
party contractors to collect and process personal information on its behalf (for product and
prize fulfillment, credit card processing, etc.).
In addition, some services are provided in conjunction with partner companies. If your personal
information is being collected by a company other than Star Stable Entertainment AB and not on
Star Stable Entertainment AB’s behalf, you will be notified at the time the information is
collected. If you do not want your information shared, you can choose not to allow the transfer of
information by not using that particular service or by not providing any information at that time.
Please be aware that we cannot control the activities of third parties to whom we provide data,
and as such we cannot guarantee that they adhere to the same privacy and security procedures as
Star Stable Entertainment AB.
Please be aware that advertisers or websites with links to and from our websites may collect
control the activities of, those other advertisers or websites. We encourage you to carefully
Our websites may include certain social media features such as the Facebook "Like" button, and
widgets such as the Share this button or interactive mini-programs that run on our websites.
These features may collect your Internet protocol (“IP”) address, which page you are visiting
on our websites, and may set a cookie to enable the feature to function properly. Social media
features and widgets are either hosted by a third party or hosted directly on our websites.
With whom may your personal information be shared?
Star Stable Entertainment AB will share your personal information with third parties only in the
parties. We may, however, share non-personally identifiable, aggregated, and/or public information
with third parties.
We reserve the right to disclose your personal information as required by law or in special cases
when we have reason to believe that disclosing such information is necessary to identify, contact,
or bring legal action against you if you are violating the Terms of Service or Use Agreements for
a Star Stable Entertainment AB website or product, or may be causing injury to or interference
(intentionally or unintentionally) with Star Stable Entertainment AB's rights or property, other
users of a Star Stable Entertainment AB website or product, or anyone else who could be harmed
by your activities. We also reserve the right to disclose your personal information if we have
a good faith belief that it is necessary to prevent fraud or other illegal activities.
As with any business, your personal information is also an asset of Star Stable Entertainment AB
and will become part of our normal business records. As such, we may also disclose your personal
information to a third party if we decide to sell a line of business to that third party, so you
can continue to receive service and information in connection with that line of business with as
little disruption as possible. Similarly, in the event of a merger, acquisition, reorganization,
bankruptcy, or other similar event, your personal information may be transferred to Star Stable
Entertainment AB's successor or assign.
Star Stable Entertainment AB websites may also have message boards, forums, and/or chat areas,
where users can exchange ideas and communicate with one another. When posting to a message board,
forum, or chat area, please be aware that the information is being made publicly available on-line
and the user does so at his or her own risk. If your personal information is posted on one of our
community forums, you may contact us at [email protected] to request removal. In some cases,
we may not be able to remove your personal information, in which case we will let you know if we
are unable to do so and why.
What choices do I have regarding the collection, use, and distribution of my personal information?
Star Stable Entertainment AB allows you to control the way that we use personal identifying
information that we might obtain. At the time you provide personal information, Star Stable
Entertainment AB may give you the option of declining any future offers or information about
new products, promotions, or services. In addition, many of the "mailings" Star Stable Entertainment
AB may send you, such as newsletters, have procedures within them to cancel the receipt of any future mailings.
What are tracking technologies and how are they used?
As is true with most web sites, we gather certain information automatically and store it in log files.
This information may include internet protocol (IP) addresses, browser type, internet service
provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.
We may combine this automatically collected log information with other information we collect
about you. We do this to improve the services we offer you, to improve marketing, analytics,
or website functionality.
Star Stable and our partners, such as marketing partners and analytics providers, may use tracking
technologies such as cookies, beacons, tags and scripts. These technologies are used in analyzing
trends, administering the websites, tracking users’ movements around the websites, and to gather
demographic information about our user base as a whole. We may receive reports based on the use
of these technologies by these companies on an individual as well aggregated basis.
individual browser level. If you reject cookies, you may still use our websites, but your
ability to use some features or areas of our websites may be limited.
We may also use clear gifs in our HTML-based emails to let us know which emails have been opened by
recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness
of our marketing campaigns. For this reason, these types of clear gifs are tied to personally
We, and third parties with whom we partner to provide certain features on our websites or to display
advertising based on your web browsing activity, use Local Shared Objects such as Flash cookies, and
Local Storage such as HTML5, to store content information and preferences. Various browsers may
offer their own management tools for removing HTML5
We partner with third party ad networks to either display advertising on our websites or to manage
our advertising on other sites. Our ad network partners may use tracking technologies to collect
non-personally identifiable information about your activities on this and other websites to
provide you targeted advertising based upon your interests. If you wish to not have this
information used for the purpose of serving you targeted ads, you may opt-out by clicking here.
If you are located in the European Union, click here. Please note this does not opt you out of
being served advertising. You will continue to receive generic ads.
What are Internet protocol addresses?
An Internet protocol ("IP") address is the unique number assigned to your server or Internet Service
Provider ("ISP"). Star Stable Entertainment AB may track such IP addresses for system administration,
to report aggregate information, site tracking, security purposes, or to prevent our servers from
being abused. See tracking technology discussion above.
What do I do if I want to correct or delete my personal information?
If for any reason you are concerned with the way we are using your personal information, or would
like to correct or request that we delete such personal information, please contact Star Stable
Sweden. You can also contact us by e-mailing us at
[email protected]. We will respond to any request for access within 30 days.
In some cases, we may not be able to delete your personal information and will retain and use our
information as long as necessary to comply with our legal obligations, resolve disputes, and/or
enforce our agreements.
Please note that the deletion of your data will lead to the termination of your account and all
How secure is my personal information?
The security of your personal information is important to us. Star Stable Entertainment has taken
steps to assure that all information collected will remain secure and in its original form, i.e.
free from any alteration. As such, access to all personal information is strictly controlled. When
credit card information is transmitted, for example, we use industry standard, SSL
(secure sockets layer) encryption. We follow generally accepted standards to protect the personal
information submitted to us, both during transmission and once it is received.
In addition, we will take reasonable steps to assure that third parties to whom we transfer any
data will provide sufficient protection of personal information.
What if I have a question or complaint?
If you have any questions or wish to file a complaint, please feel free to e-mail us
at [email protected] or send a letter
addressed to Star Stable Entertainment AB,
By using this website and/or any of Star Stable Entertainment AB’s online or mobile products or
back periodically to ensure that you are aware of any changes. If we make a material change to this
and, if necessary, give you additional choices regarding such change prior to the change becoming
effective. Your continued use of the Star Stable Entertainment AB websites will signify your
acceptance of these changes.