#SSOcandle

WE'RE MAKING A CANDLE

A QUEST FOR THE PERFECT SCENT

What if you could bring the scent of horses and stables into your home?

Star Stable's Ylva and Zelda couldn't resist the idea of taking the gaming experience to the next level, and they have embarked on a quest to find the perfect equestrian scent!

With the help of AI, input from our Star Fam community, and curation by an equestrian expert panel, Ylva and Zelda are creating a fragrance that captures the essence of all things equestrian. But what exactly does "equestrian" smell like?

Saddle your senses and join Ylva and Zelda on their quest for the perfect scent!

HOW IS THE SCENT CREATED?

ARTIFICIAL INTELLIGENCE

The AI of No Ordinary Scent finds base notes based on emotions tracked from images.

COMMUNITY INPUT

We invite the public (in other words, YOU) to participate by sharing photos with #SSOcandle and joining polls on our social channels.

EXPERT PANEL

The expert panel will curate images and input and share their expertise to ensure the scent becomes a horse lover's dream!

THE EXPERT PANEL

To ensure that the different scent notes blend together perfectly, Ylva and Zelda have enlisted the help of three (if we may say so) equestrian royalities to join them in the lab. Allow us to introduce: The Expert Panel!

EMILIA BERGÅKRA

International dressage rider, influencer and former SSO player.

LISEN BRATT FREDRICSON

Olympic equestrian, stable owner and founder of Get the Gallop.

KLARA HAMMARSTRÖM

Singer, television personality, equestrian and former SSO player.

With 'A Quest For The Perfect Scent,' we are inviting our global community and an expert panel to join us in combining artificial intelligence with human experiences, to create the ultimate equestrian fragrance for horse lovers and Star Stable enthusiasts.